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Add Gender

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This module adds gender information to all of your MailBeez email modules. It allows you to email your customers based on gender, resulting in a higher degree of reader relevancy, in turn, making customers less likely to unsubscribe for receiving emails about products that don’t interest them.

The module supports full gender recognition during testing & simulation to enable a full and complete test.

Choose which gender you want to use when sendning test-emails:

When you run an email module, recipients are displayed by gender:

In your email template you can use some logic to generate different output by gender:

{if $gender == "f"}
   Dear Mrs. {$lastname}
{elseif $gender == "m"}
   Dear Mrs. {$lastname}
{else}
   Hello {$firstname} {$lastname}
{/if}

in the visual editor use the following code to protect the tags from editing

[[if $gender == "f"]]
   Dear Mrs. [[$lastname]]
[[elseif $gender == "m"]]
   Dear Mr. [[$lastname]]
[[else]]
   Hello [[$firstname]] [[$lastname]]
[[/if]]

The gender specific personalisation is not limited to the salutation but you can even personalize content sections - even in the common main template - by gender.

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Compatibility
This module is compatible with following shop systems

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Changelog