MailBeez Analytics Configuration

MailBeez Analytics the Analytics System of the MailBeez platform and allows you to measure the success of your MailBeez Emails.

The Measurement utilizes following techniques:

Openrates

an email counts as opened when one of the following events occurred:

• loading of the tracking pixel (requires the customers email client is loading images of the HTML-version)
• click on a link in the email towards the shopsystem
• placing an order using the unique personalized coupon from the email

The tracking image uses a high-performance call to minimize server load: each opening is logged into a log-file. With every run of MailHive the server handler is importing the log file into the MailBeez Tracking Database. Afterwards the log file is deleted. This will cause a delay between the actual events of opening an email and beeing able to see the current open rates

Clickrates

an email counts as clicked when the following events occurred:

• click on a link in the email towards the shopsystem

Orderrates

An order counts as referred by email, when one of the following conditions are met:

• order following a click on a link
• placing an order using the unique personalized coupon from the email

open / clicks on copy-to emails are not counted as these emails are separate emails with a different message-id. so only open / click actions of the real recipients are counted.