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Profiling Engine

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Under development - The MailBeez profiling engine allows you to add rule-based tags to customer profiles and orders.

These tags can be utilized by other control-modules to control the behaviour and content of email modules, creating rich relationships between content and customer segments. This allows for even more effective targeting of your email campaigns.

Examples

• Tag all customers, who've never purchased product B, with tag "upsell-B"
• Tag all customers, who've only purchased from category X, with tag "only-cat-X"
• Tag all orders containing product H with tag "product-H"

Modules utilizing tags are:

• Profile Filter
  Examples

  • only send Birthday coupons to customers tagged with "upsell-B"
  • never send a product review reminder to customer orders containing "product H"

• Profile Content
  Examples

  • insert upsell content promoting product B in all emails for customers tagged with "upsell-B"
• Profile Information
  Examples
  • build custom logic code using order characteristics and/or parameters found in the customer profile.

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Compatibility
This module is compatible with following shop systems