Zen Cart owners are probably already aware that whilst this popular eCommerce shopping cart ships with a lot of features under the hood (especially with the release of v.1.5 in January 2012), it does not allow for more flexible, automated and intelligent email marketing. In fact, we would probably go as far to say that Zen Cart email marketing doesn’t really exist out of the box, not if you really want to leverage the power of email to generate extra revenue and find new customers once your store goes live.
After painting this slightly bleak picture (apologies Zen Cart!), it’s time to offer a better alternative, and at this point we’d like to introduce the Mailbeez framework. Mailbeez is a 3rd party module for Zen Cart stores, but really it is an eco-system that can be expanded with the installation of more (both free and premium) modules. Run from within your store admin, Mailbeez offers a wealth of email marketing possibilities, from winning back older customers that haven’t purchased in sometime, motivating existing customers to refer their friends to your store, or even as a platform to send multi-language marketing emails to your international foreign language customer base. Yes, it covers a lot of bases.
Personalized and automated
If we were to offer up the one thing that makes Mailbeez so relied upon by a growing number of Zen Cart store owners worldwide, it would be the fact that it is a true automated and personalized solution. We mean of course that after the initial configuration of a module and once a campaign is running, it literally looks after itself; generating personalized offer coupons if relevant, personalized greetings, and even personalized unsubscribe options – it’s pretty comprehensive.
Now that you’ve learned more about Mailbeez for Zen Cart, why not download the free install package, fire up some free to use and run modules, and give it a go?