Recent research by social media group 8th Bridge, has raised interesting data as to who exactly is more likely to Facebook ‘Like’ a product. Based upon their findings, it seems Mailbeez Advanced users are perfectly positioned to take advantage of the results.

What 8th Bridge discovered, illustrated below in their helpful info graphic, is that it is existing owners of a product who click Like more often, with the company reporting that based on poll responses, 57% of Likes come from this user group.

Who Likes more? Existing buyers according to the 8th Bridge Poll

In second position it’s people who click Like after hearing good things about the product at 30%, whilst in third it’s users who want to buy the product at 24%.

For Mailbeez users, the clear way to take advantage of these findings is to use one of our Advanced Mailbeez modules that ship with integrated per product social sharing. As the Advanced modules are related to post-sales email marketing, like the Review Advanced for example, you are targeting the exact group that 8th Bridge identified as being most likely to Facebook Like a product – existing buyers. The Mailbeez Social Sharing feature allows you to share a product directly from an email, and we can safely assume that if more users ‘Like’ a product after buying it, then they would probably also share it on Facebook, Twitter & Google’s new +1, all of which are supported by the Mailbeez integrated sharing feature.

Social sharing in a Mailbeez Review Advanced email

Whilst social media is still very much an emerging market, we would suggest that it’s a very good idea anyway to present your customers with easy sharing options in all environments of the purchase life cycle, from product page to email marketing; and it is in this latter area that the Mailbeez social sharing integration in all Advanced modules can really help your store to leverage social media to the greatest extent.

Links

Mailbeez Review Advanced
Mailbeez Winback Advanced
Mailbeez Reorder Advanced