It’s a quaint idea that once a customer has bought from your online store for the first time, they will come back to re-order without any further email contact. Of course there will always be some customers that do behave in this way, but with the online marketplace getting ever more crowded, if your competition is proactively engaging with their customers after a sale, then you are already at a significant disadvantage. Your aim then should be to motivate each and every customer to continually place repeat orders through personalised email contact; a process we like to call The Circle.

An endless loop

For stores that are new to personalised email marketing, a simple shift in perspective is all that is required to engage with customers and drive repeat sales. The change in perspective is to stop thinking about email marketing as constituting a monthly ‘one size fits all’ newsletter, and to start thinking about your relationship with your customers as an endless loop or circle of personalised, staggered email contact; which hopefully the graphic below can demonstrate pretty clearly:

Visualising The Circle – an example Mailbeez email scenario

The loop above demonstrates a typical order cycle that store’s running the Mailbeez suite of email marketing modules are typically taking advantage of, an approach that not only engenders a greater feeling of care and service in the eyes of customers, but one that also prevents the wider customer base from being subject to newsletters that do not relate to their purchase behaviour or circumstances.

Get with Mailbeez

Visualising email relationships with your customers as a circle and sending staggered, personalised email contact is the ideal approach to successfully drive repeat orders, and with the Mailbeez suite of email modules, this can all be achieved with a fit and forget, fully automated approach that leaves you with more time to take care of the many other parts of your business, safe in the knowledge that your customers are being proactively emailed with personalised marketing every step of the way.