MailBeez is a modular system for the implementation of Automatic Aftersales Trigger Email Campaigns. MailBeez is designed for Ecommerce Sites running on OsCommerce, Zen Cart, CRE Loaded, xtCommerce and other osCommerce bases systems like OSMax or DigiStore Ecommerce.

How does it work?

Trigger-based email programs can include transactional, recurring, and threshold triggers. The most commonly used are transactional and threshold.

Transactional triggers: Messages that are based on a direct transaction with a customer target such as a purchase, profile update, opt-in, or conversion are an underutilized tool in the world of email marketing. Think brand reinforcement, promotional opportunities, and trust recognition.

Recurring triggers: These messages are based on the customer’s profile. It could be a simple birthday trigger or a more complex product re-order message. For recurring triggers, the opportunities are limitless, but be cautious as these are easily the most recognized place for over-mailing.

What are Aftersales Email Campaigns?

A Real-time message, or triggered message, is one that is generated based on a meaningful change or event in a customer behavior or profile. Trigger-based messages can create a truly relevant email campaign to customers that yields a greater ROI, because it is a customer-facilitated exchange that triggers the campaign.

E-commerce can easily integrate and have a successful return with a trigger-based email program. There are several places where a trigger-based campaign can be integrated with their customer behavior.

Welcome Programs. Incorporate trigger-based email messages into your welcome messages. Create a welcome message when one of the following actions is completed: download, purchase, sales inquiry, or registration.

Cross-Sell/Up-Sell Programs. You can create effective cross-sell and up-sell email campaigns using trigger-based actions based on your customers purchase profiles.

Abandonment Programs. When a customer abandons their shopping cart, trigger a message regarding their abandoned items and offer an incentive to complete the purchase.

Win-Back Programs. If you haven’t had a customer return to your site or make a purchase in six months or more, integrate a win-back email that entices the customer to return.

Trustbuilding. If you do establish trust, you gain a powerful competitive advantage. Ask your customers to rate your service and place the ratings on your site. You will see a true increase in your conversion rate

What can I do with MailBeez?

MailBeez support the development of both Transactional and Recurring Trigger Email Campaigns. You will find a number of ready-made MailBeez Modules or you can build your own.

To Build your own MailBeez Modules you only need to focus on the development of your Query (SQL) and your Email-Template – everything else is taken care of!

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